Rebuilding social platforms for good

Ethical Social Group was created out of a vision to transform the landscape of social media forever and give people a positive experience, as well as the safety and control they deserve.

We are rebuilding social platforms by taking all the great parts that are fun, exciting, helpful and putting them in a trusted space within our apps.

Fluttr launching this autumn

Transforming digital interaction

In recent years, many of the tech giants have treated people as products – weaponising data and personal information to make billions through advertising. They have overstepped the mark by controlling the news, manipulating users and enabling the rise of anti-social and unethical behaviours.

The devastating toll on mental health, the rise of abuse, racism, trolling and bullying coupled with the lack of accountability must be stopped.

The problems created by social media now outweigh the good.

Find out what we are doing about it here.

Reconnecting people properly

Our apps are unique, verified and delivered through trusted technology.

Everybody using our apps is a real person, not someone hiding behind a false identity.

Your data is your data. It will be kept secure and not be shared or sold to advertisers.

We create safe spaces that encourage fun, respect and trust. We tackle anti-social behaviour head-on, through our moderation policies.